EROS Capital invests private equity into promising ventures in a wide range of sectors which are known to and understood by its directors and management team.

 

The primary focus is to select those projects to which EROS can add significant value, through its group of businesses, physical and/or human resources and significant networks, as well as contributing financial and human capital. Because EROS controls the investment funds internally, there is flexibility in directing how and where these resources are applied, supported by speedy decision-making.

 

EROS assesses each opportunity on its merits, recognising that no project will succeed without the right combination of: business concept, business model, people, financial structure, sound product differentiation and marketing.